Hairstylist Julien Farel considers HOMMAGE best on the market

Hairstylist Julien Farel picks his favorites

By Julie Coe

In the middle of his bustling Madison Avenue salon, Julien Farel (605 Madison Ave; 212-888-8988; julienfarel.com) is sitting at a table strewn with first-class amenity bags from various airlines. "Colgate's doing very well" he says, pulling out yet another tube of the toothpaste. Farel, the French-born hairstylist with a celebrity following and salons in New York and Cabo San Lucas, Mexico, has agreed to undertake a highly unscientific study of these complimentary kits. His objective: to pick the four—results below—with the best mix of the practical (earplugs, tissues) and the posh (Bulgari cologne). Flying first-class, he says, "should be pleasing to the senses," and these details count.

Farel himself is all about the details. In 2001 he left a high-ranking position with Frederic Fekkai in order to start his own salon, where he hoped to create a more intimate experience for his clientele. Even now, as CEO of the much-expanded Julien Farel Group, he's still on site every day, giving his carefully constructed cuts. After judging the kits he says, "Above all, quality products are key. My ideal bag would focus more on shaving" with cream and aftershave from Hommage, which he considers the best on the market.

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A Grooming Enclave for Men Opens on Madison

HOMMAGE, the brand that defined the standard in men's luxury grooming is opening its first HOMMAGE Atelier in partnership with internationally recognized hair stylist Julien Farel to offer men a bespoke grooming enclave designed specifically with the man in mind. Master barbers, technicians and hair stylists, hand selected by Farel, are equipped with the iconic straight razors, shaving accoutrement and professional skincare products from HOMMAGE that deliver immediate results to promote physical and mental confidence. Offering a full, men-centric service menu that focuses on relieving stress and fatigue, the HOMMAGE Atelier by Julien Farel features premier amenities and butler-style service so that men can prime, network and unwind in catered comfort.

"The HOMMAGE Atelier by Julien Farel is the epitome of the HOMMAGE core philosophy and mission," says Tom Wilscam, Founder and CEO of HOMMAGE. "Every aspect of the Atelier is precisely measured to appeal to the masculine principle and each service is designed to relax, renew and provide armor for the business battles he will face each day."

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HOMMAGE ATELIER FACT SHEET

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SHANGHAI SHAVE SET FEATURED FOR VALENTINES

LaSplash.com (44,000 visitors per month) featured the Shanghai Shave Set in their Valentine's Day Gift Guide, alongside other items such as Ildikó Gál leather shoes and the Casio Pathfinder timepiece. The writer explains that the Shanghai shave set is "just right for the visually- and performance-driven man." The writer also recommends complementing the Shave Set with the HOMMAGE Pre-Shave Oil to "prepare his skin for shaving with a formula that blends white truffle oil, cucumber extract, safflower oil and other skin-softening, shave-promoting agents to tame help him achieve a flawless, smooth kissable-cheek."

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TrendLuxury.com (1,200 visitors per month) included the Shanghai Shave Set amongst other items such as L'Anarchiste cologne, The Art of Shaving 4 Elements to the Perfect Shave Kit, a Bulgari Save the Children ring, amongst other Valentine's Day gift ideas. The article reads, "The man can truly rely on cutting-edge design, modern engineering, and exquisite craftsmanship that lasts throughout the years and through everyday use, to recharge him with a smooth, effortless shave."

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CARBON SHAVE SET FEATURED ON LUXIST.COM

Luxist.com (1,266,060): A web site dedicated to covering the best the world has to offer on a variety of luxury and fine living topics, featuring real estate, trends in travel, the art world, shopping, fashion, gourmet food, wine and the spending habits of the rich and famous. The expert columnists and bloggers are at the forefront of their respective fields, providing an insider's guide to fine living. The goal of Luxist.com is to entertain and inform, combining understanding and appreciation with analysis of the top trends in the luxury universe.

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CARBON SHAVE SET FEATURED ON TRENDLUXURY.COM

The HOMMAGE Carbon Fiber Shave Set is featured in the Luxe For Men Xmas Gift Guide, along with other gifts such as the 2011 Jaguar SJ for $115,000, the Cartier Poker Box for $10,100 and the Setsugekka Limited Edition Fountain Pen for $18,000. The writer notes that "Hand-woven carbon fiber brings strength and resilience to the brush and razor in this stunning Carbon Fiber Shave Set from HOMMAGE" and details the patented magnetic design for the discrete presentation of this special set.

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SHAVING ESSENTIALS FOR DAPPER DANDY

Written by the editor-in-chief of The Snob magazine, a digital publication that features the world's "most expensive and sought after items worthy of highlighting." The publication gets over 300,000 downloads per monthly issue.

In the one-page article, HOMMAGE shave sets and products are described as "handsome and functional" and "complement and enhance the already stellar performance of this product line," and further identifies the HOMMAGE man: "Hommage is specifically tailored for men that require something closer to shaving perfection than a simple pack of blue disposable razors..."

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SETTING THE STANDARD IN MEN'S GROOMING

HOMMAGE was co-founded by CEO Tom Wilscam and award-winning industrial designer Wolfgang Joennson to address the absence and growing need for a men's luxury grooming brand that provides high-performance, results-driven treatments and products that offer a recharging "experience." HOMMAGE products and treatments are designed specifically for men – from the ergonomically designed leather Santiago Shave Set reminiscent of sports car shift stick, to the male-centric ShaveCare and FaceCare products that feature ingredients meant to mimic and fortify men's natural skin barrier, to the Gentleman's face, head and body treatments that includes massage and stress-releasing acupressure techniques drawn from around the world. HOMMAGE is an "experience" that men can discover at luxury hotels and spas, as well as in the home, and shortly, at the HOMMAGE Gentleman's Grooming Ateliers opening in select cities around the world.

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HOMMAGE WELCOMES CHARLES HALL

HOMMAGE hosted it's annual team party in Paris on April 6th, 2010 at Restaurant Derriere, located at 69 Rue des Gravilliers in the Marais. Restaurant Derriere is one of Paris' most trendy restaurants that lives up to the hype. The team joined the cocktail bar called Andy Wahloo afterwards on the terrace to welcome the company's new VP of Sales and Marketing, Charles Hall.

CONGRES SPA HOTELIER

On March 4, 2010 HOMMAGE was invited to present at "Men in Spas – a new approach to Hotel Spa profitabilitys", at the Congres Spa Hotelier sponsored by the Moroccon ministry of Tourism. HOMMAGE presented to spa & hotel executives, national delegates and spa practitioners at the National Moroccan Spa Conference. Morocco is now considered one of the fastest growing destinations for tourists after the government has committed to grow the Spa business by 150% over the next 10 years.

FIVE OF THE BEST RAZORS - OUT.COM

Created for the modern man on the go, the Verona by Hommage is ergonomically constructed with polished chrome and a rubber grip for a close shave at every port of call. Paired with a leather pouch perfect for when you're on the go, its sleek design accommodates Gillette's Mach 3 blades ensuring you'll have no trouble staying smooth wherever your travels take you.

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HOMMAGE EMOLLIENT AND FACE CLEANSER - BEAUTY SNOB

Hommage is great because their products will please those who judge mostly on looks (the packaging is "manly" and super-sleek), as well as those who go by quality. Of course given that these products are for men I can only relay what I was told by my father and brother. My father used the Emollient: Relieve outside of the shower, while my brother used it in the shower (it's a water-resistant, transparent oil-gel so it won't melt off your skin). Both agreed that the gel softened their stubble for a quicker, cleaner shave and was time-saving in that no after-shave or moisturizer was required afterward.

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